With Apodissi you define your market drive positioning
Complexity Analysis:
* Evaluating existing internal data and conducting local qualitative and quantitative researches
* Understanding what people value and what makes them buy a product
* Local positioning options are matched with the brand's global value proposition to filter out concepts that would over stretched the brand
* Finding out what local target groups already think of the brand helps to identify the most convicing positioning concepts
Simplicity results:
* Based on a thorough competitor analysis, only the true uniqe positioning concepts are identified
* The optimal market-driven positioning enables the brand to become and stay highly relevant in the local market
Our services aim to help you to take your product to the local market, including:
Workshops
Product, service roadshow
Customised events
Customer insights
Monitoring your local partners and distributors
Customer satisfaction surveys
Quantitative market researches
Activation
Trade marketing
In-store promotions
Local customisation of your international communication
Brand activation initiatives
Local sponsorships opportunities to boost your brand awareness